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Color Psychology

Updated: Oct 14, 2021

Color psychology is the study of hues as a detriment of human behavior. Different colors can evoke certain emotions in people. Whether it is calm, stability, joy, anger, greed, or distrust, colors connect with our feelings, making it essential to choose the colors in a space that express a particular emotion.

Blue creates calmness, peace, and tranquility, which can create productivity. This would be a good color for an office in the home or workplace. Blue also is associated with trust, which is good for building business relationships.

Brown, with its earthy tone, creates safety and resilience. This tone makes a down-to-earth and grounded feeling.

Green is another color associated with earth and nature, bringing tranquility, calmness, growth, and prosperity.

Grey being in the middle of black and white shows stability and neutrality. It can have a more formal and conservative feel, but it can also seem cold and emotionless.

Purple is a color that, for decades, is associated with wealth, power, and royalty. Kings, queens, and emperors have worn purple, which was thought to come from the Gods.

Pink comes from red and white and takes on both characteristics of power from red and the tranquility of white. It is associated with love, strength, and kindness. Studies show that pink calms the brain. Some prisons have painted their holding cells a shade of pink called “drunk-tank pink,” that Alexander Shauss discovered to help reduce violence in prisons.

Red is a powerful and bold color full of passion, confidence, warmth, and love. It is a color that stands out among others. Popularity and power are also associated with red, like a red carpet at events for VIPs, or the boldness of a sports car. Red makes us feel confident.

Yellow is usually associated with joy, energy, and happiness, but use it sparingly in rooms because it can also signify aggression or irritability.

Orange is a vibrant and energetic color. It is known to increase oxygen supply to the brain while stimulating it as well. It is used in a lot of advertising, team colors, and mascots. It is also a social color, so putting pops of orange accents in a room may help with social situations such as a party or gathering.

White commonly has a sense of calmness, purity, and cleanliness, but it can also feel stark, cold, and sterile like a doctor’s office with too much. Pops of color accents with white walls can help relieve the cold feeling and warm up a room, still leaving it serene.

Black gives a sense of power and luxury. Using contrast colors like black and white in a room gives a room the feeling of calmness, sophistication, and richness throughout the space. However, too much black can feel depressing; using it on a single wall or as accents create an excellent balance and harmony in a space.

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